Priyanshu Singh
One of the most reliable sources of keyword research is Keyword Planning Tool Google — and it‘s absolutely free.In thistutorial, we will explore all that you need to know about Google‘s keyword planning tool: what it is, how to utilize it, and how to discover the best keywords for your website. What Is the Keyword Planning Tool Google Offers?
The Google Keyword Planning Tool is one of the features of Google Ads. It was initially developed for advertisers to select the ideal keywords for their sponsored ad campaigns. Today, it is just as widely used to conduct keyword research for SEO.
With this tool, you can:
-Uncover new keywords ideas
-Examine keyword search volume
-Learn about keyword competition
Predict keyword performance And the greatest part? You don‘t have to pay a dime for ads to view its keyword information. Why Use Google‘s Keyword Planning Tool for SEO?
You may ask: with all the SEO tools out there, why bother using the Google keyword planning tool?
Here‘s why:Direct Data from Google:
Receive insights straight from the source where you wish to rank — Google itself.Free to Use:
Contrary to costly SEO tools, this one is absolutely free.Accurate Search Volume:
Know precisely how many times a keyword is searched for every month.Competitive Analysis:
Discover how competitive a keyword is, which can inform your SEO strategy.For
content creators and SEO professionals, it‘s among the strongest free tools available.How to Access the Keyword Planning Tool on Google
It’s easy to get started:Create or Log Into Your Google Ads Account:
Go to ads.google.com and sign in or create an account.Access Keyword Planner:
After logging in, click on the “Tools & Settings” (wrench icon) in the top menu. Under the “Planning” section, select Keyword Planner.
Choose Your Option:
You’ll see two choices:
Discover new keywords
Get search volume and forecasts
Both can be incredibly useful, depending on your goals.
How to Use Keyword Planning Tool Google (Step-by-Step)
1. Discover New Keywords
Click Discover New Keywords.
Enter a word, phrase, or URL related to your business.
Click “Get Results”.
The tool will display:
New keyword
ideas
Search volumes on a monthly basis
Levels of competitionAdvertised
top-of-page bid estimates
Example:
If you are selling fitness equipment, entering “home gym” may show you keywords such as: “best home gym equipment”
“cheap gym machines””
small home gym ideas”
Each one provides you with an idea of what your potential buyers are searching for.
Obtain Search Volume and Forecasts
Already got a list of keywords you‘d like to research? Click Get Search Volume and Forecasts.
Paste your list of keywords.
See metrics such as search volume, competition, and projected clicks and impressions. This
feature is excellent for checking your content ideas prior to writing. Tips for Finding the Best Keywords
Use Long-Tail Keywords:
Long-tail terms such as “best gym equipment for small apartments“ tend to have lower competition and better conversion rates. Check Competition Levels:
Even if a keyword has good search volume, extremely high competition may make it difficult to rank. Find a balance between volume and difficulty. Consider User Intent:
Ask yourself why an individual would be searching for a keyword. Is it to gain information, are they about to purchase, or comparing alternatives?
Use Filters Wisely:
Use filters within the Keyword Planning Tool to discover keywords according to distinct criteria such as location, language, or searches per month. Common Errors to Evade.
Selecting Just High-Volume Keywords:
There‘s a desire to pursue big numbers, yet sometimes it makes more sense to pursue specific, lower-volume phrases.
Overlooking Search Intent
If your content does not align with what users desire, even the perfect keyword won‘t save you.Not Keeping Your Keyword List Fresh Regularly:
Things change. Go back through the keyword planning tool every several months to freshen up your plan.
Keyword Planning Tool Google is a treasure trove for anyone wanting to optimize their SEO or advertising campaigns. Direct access to Google‘s data gives you access to powerful keyword possibilities, more insights into your audience, and smarter content planning strategies. The good news? You don‘t have to pay a penny to use it. By becoming an expert at the keyword planning tool, you‘ll be more able to produce content that ranks, brings in visitors, and drives results.
Begin discovering today — your next huge SEO victory may be just one keyword away!
